Eastman Kodak Company and Prinics Co., Ltd. announced that they have entered into a multi-year agreement for Prinics to license the Kodak brand name for Dye-sublimation photo printers, including consumables and accessories. Prinics plans to launch its first products in July 2016.
“You press the button, we do the rest.” was an advertising slogan used by George Eastman, the founder of Kodak. The new “One-touch” photo printing feature of the KODAK Photo Printer Dock reinforces 130 years of Kodak’s reputation. “The Prinics team has global experience and expertise in the photo printing industry. We are pleased to be working with such a talented team and are very excited about the one-touch photo printing concept.” said Steve Parsons, Director of Brand Licensing for Kodak’s Consumer Products Group.
Prinics’s CEO, K.H. Noh founded Prinics in 2005, a global supplier specializing in consumer photo printers and its consumables. K.H. said, “I can say that it is one of the best decision to license the Kodak brand, globally recognized as best quality photos, from Eastman Kodak. With the 130 years time - honored name, Prinics proudly presents consumer digital printing products harmonized with 2016’s new IT trends for the best user experiences. This product will create innovative and beautiful photo printing lives to worldwide consumers”
Terms of the agreement are not being disclosed.
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. For more information, visit www.kodak.com.
About Prinics Co., Ltd
Prinics Co., Ltd is a company headquartered in Suwon, South Korea with R&D and manufacturing facilities. The executive team is comprised of experienced developing professionals with extensive backgrounds in marketing and sales of digital printing products. Prinics is ready to service a powerful Kodak photo printer line-up worldwide.
For more information, visit www.kodakphotoprinters.com
The Kodak trademark is used under license by Kodak.
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